Xalles Expands into Central and Eastern European Markets

 

Xalles recently completed a speaking tour of Central and Eastern Europe where we presented our Diving into New Waters: International Marketing Seminar to local product and service technology companies. Locations visited during this trip included Budapest Hungary, Kiev Ukraine, and Bucharest Romania.

 

The seminar focused on an analysis of technology markets, international expansion, and creating strategic partnerships and alliances and how to avoid the common pitfalls and traps that so many companies have fallen into.

 

In attendance at these events were several small, medium and large technology firms, as well as representatives from the local press, including CEO Magazine and representatives from the Ministry of Economy and Transportation and the Ministry of Information and Communications.

 

This Xalles seminar has been consistently praised by participants as the best event ever organized by their national IT associations and event promoters. The tour has resulted in business negotiations with several companies interested in Xalles' services, as well as future involvement with the Ukraine IT Marketing Group, ANIS of Romania and HTEC in Hungary, where Xalles will assist in 2006 conferences and educational events.

 

Above: Xalles seminar in Budapest Hungary held at the conference hall of the Ministry of Information and Communications.

 

Xalles International Marketing Services Sought After by Many

 

Three firms based in Fortaleza, Brazil, have recently chosen Xalles as their advisor to assist with their business activities in international markets.

 

Iativa specializes in web solutions and is focused on developing new technologies to increase its clients' business. Xalles will be involved in marketing support and distribution related to two of Iativa's products, iConstructor and WebSupport.

 

Softium is a high tech software solutions company that focuses specifically on contact centers and CRM (Customer Relationship Management). Xalles will assist the company in marketing its products and services on an international basis, with an initial focus on North America and Europe. Xalles will be involved in marketing support and distribution related specifically to the TACTIUM product line as well as assist in the negotiation process between Softium and third party distributors and partners within the new markets.

 

IVIA specializes in internet technology. IVIA is an IT company with a wide range of services which include applications management, consulting, development and systems integration, and infrastructure set-up and management. IVIA has acquired Xalles to provide its professional services in the US and Canada. Specifically, Xalles will be involved in marketing support and distribution related to two of IVIA's products, HWA (Host Web Access) and Cyclops.

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  CUSTOMER FOCUS

Iativa Meeting the Need for Personal Contact in the Virtual World

 

Iativa is a software development company based in Fortaleza , Brazil that specializes in corporate solutions for the internet. Iativa has a solid reputation for communications and marketing, and innovating new information technology products and services. Iativa and its products are a catalyst for companies trying to increase their presence and revenue in eBusiness.

 

Websupport is one of Iativa's most promising tools for the internet. It is an online attendance solution that enables companies to keep in contact with clients, collaborators and partners in real time through text (chat) and voice (VoIP). Websupport's VoIP attendance (Voice over Internet Protocol) allows communication between operators and customers, minimizing telephone support costs.

 

Iativa's Websupport allows companies to empower sales opportunities by fortifying personalized relationships with clients. This innovative software allows companies to reach visitors during the point of purchase of a product or service on the web. The software acts in a pro-active way by offering options and suggestions of products and services available on the website, in real time.

 

Additional Websupport services include the use of pro-active marketing with clients that visit the site through inviting windows commanded by the operator as well as creating detailed reports that allow companies to build a database of visitor profiles.

 

Iativa's Websupport is a unique tool that shows great promise in international markets. The solution offers high quality applications available at a reasonably low cost. Websupport integrates with existing content management and e-commerce tools and is a total web based technology that won't require any program installation. It is available in ASP (Application Service Provider) format which means companies are not required to investment in infra-structure to use the application.

 

Xalles is involved in marketing support and distributon of Iativa's WebSupport product. These webcallcenter and messaging services to web appplications makes it possible to accomplish instantaneous (online) service to customers via chat and VoIP, meeting the need for personal contact so highly valued in traditional businesses, and often overlooked in the virtual world.

Top left: Iativa banner hanging inside the Fortaleza headquarters. Middle: Iativa team at work developing new web technologies.

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