NEWS
 

Xalles to Provide International Marketing Assistance

to Brazilian Companies

SAO PAULO, BRAZIL and DUBLIN, September 3, 2004 -– Xalles Limited today announced an international marketing relationship with ITS of Sao Paulo, Brazil.

 

Instituto de Tecnologia de Software (ITS) selected Xalles Limited to provide business design and marketing services to its members after Thomas Nash, Chairman and CEO of Xalles Limited, presented an ITS sponsored seminar on international marketing, in Sao Paulo, Brazil this past month. ITS is a non-profit organization that assists over 150 local information technology companies expand their businesses.

 

Xalles will provide educational seminars at ITS sponsored events related to business planning, international business design, marketing strategy and investment acquisition. Xalles will also offer business management and strategy services on an international basis to ITS members. The next scheduled event will begin on November 29, 2004 in Sao Paulo . The presentation will focus on Business Readiness for International Expansion, including the elements of culture/language, management, finance, product packaging, international marketing, and business intelligence. ITS will in turn, assist Xalles with local press contacts and publicity, and promote its events and Xalles provided seminars.

 

“We are excited to continue our work with Brazilian IT companies, many of whom are uniquely positioned to expand into multiple international markets. ITS has provided us with a great opportunity to share information on a widespread basis with many growing companies in an efficient way,” stated Thomas Nash, Chairman and CEO of Xalles Limited.

 

“Thomas Nash and the Xalles team demonstrated through their August seminar a unique approach to international business development, and we are proud to promote their services to our members. We have a strong focus on the U.S. IT market which Xalles has experience in and we look forward to the future educational and consulting events that ITS will participate in with Xalles,” commented Descartes de Souza Teixeira, Executive Director of ITS.

 

 

About ITS

The Instituto de Tecnologia de Software (ITS), a non-profit association, was founded in March 1997, from a joint initiative stemming from private companies, universities, class associations and Sao Paulo State government agencies.  The Institute operates in Sao Paulo as a Nucleus for the SOFTEX Program, managed by the Society for the Promotion of Excellence in Brazilian Software - SOFTEX, which has approximately a thousand associate companies throughout Brazil. The main objectives of ITS are: to support capitalization by bringing investors and prospects closer; generation of new businesses; development of new ventures, and the promotion of workshops and educational courses geared at enhancing software companies’ capabilities.

 

For more information about ITS, visit www.its.org.br

About Xalles Limited

As an innovative, international management consulting firm, Xalles Limited helps organizations successfully navigate through the business lifecycle by providing distinctive services and solutions. Xalles’ successful methodologies include processes and powerful tools that help organizations navigate through business challenges. Xalles Limited is headquartered in Dublin, Ireland with personnel in 7 countries in Europe and North America.

For more information about Xalles Limited, visit www.xalles.com.

 

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CONTACTS:

Darlene Alvar
Manager, Marketing and Communications

Xalles Limited
Tel: + 353 1601 0561
Email: dbalvar@xalles.com

Karen Kornilovicz

Instituto de Tecnologia de Software (ITS)

Tel: (011) 3064-8066 & 3064-1541

Email: mlp.karen@uol.com.br