Xalles
to Provide International Marketing Assistance
to
Brazilian Companies
SAO
PAULO, BRAZIL and DUBLIN, September 3, 2004 -– Xalles Limited today
announced an international marketing relationship with ITS of Sao
Paulo, Brazil.
Instituto
de Tecnologia de Software (ITS) selected Xalles Limited to provide
business design and marketing services to its members after Thomas
Nash, Chairman and CEO of Xalles Limited, presented an ITS sponsored
seminar on international marketing, in Sao Paulo, Brazil this past
month. ITS is a non-profit organization that assists over 150 local
information technology companies expand their businesses.
Xalles
will provide educational seminars at ITS sponsored events related
to business planning, international business design, marketing strategy
and investment acquisition. Xalles will also offer business management
and strategy services on an international basis to ITS members.
The next scheduled event will begin on November 29, 2004 in Sao
Paulo . The presentation will focus on Business Readiness for International
Expansion, including the elements of culture/language, management,
finance, product packaging, international marketing, and business
intelligence. ITS will in turn, assist Xalles with local press contacts
and publicity, and promote its events and Xalles provided seminars.
“We
are excited to continue our work with Brazilian IT companies, many
of whom are uniquely positioned to expand into multiple international
markets. ITS has provided us with a great opportunity to share information
on a widespread basis with many growing companies in an efficient
way,” stated Thomas Nash, Chairman and CEO of Xalles Limited.
“Thomas
Nash and the Xalles team demonstrated through their August seminar
a unique approach to international business development, and we
are proud to promote their services to our members. We have a strong
focus on the U.S. IT market which Xalles has experience in and we
look forward to the future educational and consulting events that
ITS will participate in with Xalles,” commented Descartes de Souza
Teixeira, Executive Director of ITS.
About
ITS
The
Instituto de Tecnologia de Software (ITS), a non-profit association,
was founded in March 1997, from a joint initiative stemming from
private companies, universities, class associations and Sao Paulo
State government agencies. The Institute operates in Sao Paulo
as a Nucleus for the SOFTEX Program, managed by the Society for
the Promotion of Excellence in Brazilian Software - SOFTEX, which
has approximately a thousand associate companies throughout Brazil.
The main objectives of ITS are: to support capitalization by bringing
investors and prospects closer; generation of new businesses;
development of new ventures, and the promotion of workshops and
educational courses geared at enhancing software companies’ capabilities.
For
more information about ITS, visit www.its.org.br
About
Xalles Limited
As
an innovative, international management consulting firm, Xalles
Limited helps organizations successfully navigate through the business
lifecycle by providing distinctive services and solutions. Xalles’
successful methodologies include processes and powerful tools that
help organizations navigate through business challenges. Xalles
Limited is headquartered in Dublin, Ireland with personnel in 7
countries in Europe and North America.