Xalles Offers Valuable International Marketing Strategy™

Xalles Offers Valuable International Marketing Strategy Information to Brazilian IT Firms

SÃO PAULO and DUBLIN, 20 December, 2004 –- Xalles Limited was invited to participate at several events in Brazil this month to help improve the country’s economic growth by sharing its international marketing strategy methodologies with Brazilian IT firms.

Thomas Nash, Chairman and CEO of Xalles Limited, presented a seminar entitled, Creating a Successful International Marketing Strategy, coordinated by ITS in São Paulo. Mr. Nash also presented a keynote speech at the I DO 2004 annual conference, also held in São Paulo, where he addressed Brazilian technology executives.

Mr. Nash provided Brazilian IT firms with an overview of international markets and trends and also discussed important factors that need to be considered when expanding into new markets, which include: culture and language, business management, financial readiness, product development and packaging, distribution, international marketing, pricing models, and international business intelligence.

“Xalles did a great job discussing information technology exportation for Brazilian software companies. During the seminar, Xalles provided several interactive activities with the audience through individual and group exercises focusing on the important factors relevant to the exportation of Brazilian services and software. During face-to-face meetings with individual firms and a keynote presentation at the I DO 2004 conference, Xalles once again demonstrated their understanding and experience in marketing software in growing markets, particularly Europe, the US and Canada. A company like Xalles can be a great partner to Brazilian firms who are interested in expanding into new markets,” commented Marcelo Salazar, Business Development Manager, ITS – Software Technology Institute.

Xalles is committed to help improve Brazil’s economic growth by assisting Brazilian IT firms enter into new markets. Xalles is currently assisting 3 Brazilian IT firms with a focus on Supply Chain solutions and discussions with others are in progress.

About Xalles Limited

As an innovative, international management consulting firm, Xalles Limited helps organizations successfully navigate through the business lifecycle by providing distinctive services and solutions. Xalles’ successful methodologies include processes and powerful tools that help organizations navigate through business challenges. Xalles Limited is headquartered in Dublin, Ireland with personnel in 6 countries in Europe and North America.