NEWS
 

Xalles Assists Russian Firm

with Marketing Strategy and International Distribution

 

DUBLIN, 6 September, 2004 –- Xalles Limited, The Business Navigation Specialists™TM, today announced the agreement with Machine-Building Plant MELNIK of Barnaul, Russia.

 

Melnik is the largest Russian manufacturing firm that specializes in the development and production of top quality mills for grain processing and production of high quality baking flour. Melnik products include small and medium sized mills of 100 – 6000 kg of grain processing capacity per hour. Melnik guarantees that their products are top-of-the-line and offer a three year warranty period for all of their mills.

 

The manufacturing firm, based in Siberia, has found success in the Russian market and is now planning for international growth. Melnik has approached Xalles to design a marketing strategy for international awareness and distribution of their products in specific markets. Xalles will be the exclusive marketing representative for Melnik in Canada, the United States of America and Brazil. Xalles will plan and conduct promotional campaigns intended to search for buyers and distributors of Melnik products in the target regions.

 

“We’ve developed mills of excellent quality and our customers agree that our mills produce top quality flour, are reliable and easy to operate. We now hope to achieve success in new markets the way we have in Russia. We have asked Xalles to help us with international marketing and distribution because we know their expertise in marketing strategy is exceptional,” states Roman Stroitelev, President, Machine-Building Plant MELNIK.

 

“We are pleased that Melnik, a leader in their marketplace at home, has chosen Xalles to assist them with their international market expansion. Our firm will use its creative marketing approach and extensive network of contacts in all three target countries to help this company grow,” comments Thomas Nash, Chairman and CEO, Xalles Limited.

About Xalles Limited

As an innovative, international management consulting firm, Xalles Limited helps organizations successfully navigate through the business lifecycle by providing distinctive services and solutions. Xalles’ successful methodologies include processes and powerful tools that help organizations navigate through business challenges. Xalles Limited is headquartered in Dublin, Ireland with personnel in 7 countries in Europe and North America.

For more information about Xalles Limited, visit www.xalles.com.

 

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CONTACT:

Darlene Alvar
Manager, Marketing and Communications

Xalles Limited
Tel: + 353 1601 0561
Email: dbalvar@xalles.com