Xalles
Assists Russian Firm
with
Marketing Strategy and International Distribution
DUBLIN,
6 September, 2004 –- Xalles Limited, The Business Navigation SpecialistsTM, today announced the agreement with Machine-Building Plant MELNIK
of Barnaul, Russia.
Melnik
is the largest Russian manufacturing firm that specializes in the
development and production of top quality mills for grain processing
and production of high quality baking flour. Melnik products include
small and medium sized mills of 100 – 6000 kg of grain processing
capacity per hour. Melnik guarantees that their products are top-of-the-line
and offer a three year warranty period for all of their mills.
The
manufacturing firm, based in Siberia, has found success in the Russian
market and is now planning for international growth. Melnik has
approached Xalles to design a marketing strategy for international
awareness and distribution of their products in specific markets.
Xalles will be the exclusive marketing representative for Melnik
in Canada, the United States of America and Brazil. Xalles will
plan and conduct promotional campaigns intended to search for buyers
and distributors of Melnik products in the target regions.
“We’ve
developed mills of excellent quality and our customers agree that
our mills produce top quality flour, are reliable and easy to operate.
We now hope to achieve success in new markets the way we have in
Russia. We have asked Xalles to help us with international marketing
and distribution because we know their expertise in marketing strategy
is exceptional,” states Roman Stroitelev, President, Machine-Building
Plant MELNIK.
“We
are pleased that Melnik, a leader in their marketplace at home,
has chosen Xalles to assist them with their international market
expansion. Our firm will use its creative marketing approach and
extensive network of contacts in all three target countries to help
this company grow,” comments Thomas Nash, Chairman and CEO, Xalles
Limited.
About
Xalles Limited
As
an innovative, international management consulting firm, Xalles
Limited helps organizations successfully navigate through the business
lifecycle by providing distinctive services and solutions. Xalles’
successful methodologies include processes and powerful tools that
help organizations navigate through business challenges. Xalles
Limited is headquartered in Dublin, Ireland with personnel in 7
countries in Europe and North America.