MarketingStrategy

Xalles Provides Clients with Strategies to Maximize the Return on Marketing Investments

DUBLIN , 29 July, 2003 – Xalles’ Business Navigation Specialists™can now provide clients with unique marketing strategies that can help target the right customers, differentiate themselves from competitors, and create a powerful image in the marketplace.

As part of the Organizational Visioning centre of excellence, the Marketing Strategy specialty was developed to help clients review their business models and make the right decisions in their marketing approach. Some of these decisions may include which potential customers should be targeted, with what type of communications, and at what time of year.

Xalles consultants will develop strategies and recommend actions to assist companies in meeting sales o bj ectives and overcoming key problems. One of Xalles’ marketing strategies is the Customer Message Strategy. By having a meaningful, targeted positioning as a guide for all communications, an organization will be able to convey a consistent message and maximize the return on the marketing investment.

Xalles Limited also provides brand/image strategy creation, website design, name development, corporate and product alignment, and short and long range marketing plans. Xalles consultants have experience in all types of industries and work with both start-up businesses and established ones.

Thomas Nash, Chairman and CEO, Xalles Limited, comments, “Our marketing experience ranges from the creation of corporate logos and themes to the development of long range marketing plans. Our team of consultants bring years of experience in marketing and public relations, and from various industries including, finance, government, software, education, health and beauty, retail, fashion, travel and hospitality, just to mention a few. We are a diversified team that can provide any organization with expert marketing strategies.”

About Xalles Limited

As an innovative, international management consulting firm, Xalles Limited helps organizations successfully navigate through the business lifecycle by providing distinctive services and solutions. Xalles' successful methodologies include processes and powerful tools that help organizations navigate through business challenges, build visions and integrate them with a solid business design, create an environment of innovation, and implement the changes required to achieve successful results.

For more information about Xalles Limited, visit www.xalles.com .