CEO to Speak on International Marketing at I DO 2004 Brazil

Xalles CEO Invited to Speak on International Marketing at I DO 2004 Conference in Brazil

SÃO PAULO and DUBLIN, 22 November, 2004 –- Xalles Limited CEO, Thomas Nash, has been invited as a keynote speaker to the annual I DO 2004 (International Developers Opportunities) conference, held in São Paulo, Brazil.

On Thursday, 9 December, 2004 at 14:00, at the Mercure Grand Hotel, Ibirapuera, São Paulo, Mr. Nash will speak to an audience of Brazilian technology executives and officials. Attendance at the event is expected to include the Brazilian Minister of Science and Technology, Mr. Eduardo Campos.

Mr. Nash, will present a speech entitled, Business Readiness for International Expansion, focusing on what Brazilian IT firms need to consider in preparing themselves for international expansion. The speech will include topics of: culture and language, business management, financial readiness, product development and packaging, international marketing, distribution, pricing and international business intelligence.

Individuals wishing to expand their knowledge on international marketing can also attend a seminar facilitated by Mr. Nash entitled, Creating a Successful International Marketing Strategy, held at ITS headquarters in São Paulo, on 1 December, 2004. This 3-hour seminar will provide an overview of international markets and will teach Brazilian firms about some important factors to consider when expanding into new markets. Companies will be able to rate their own products’ international marketability using the Xalles’ Business Readiness Self-Test and the seminar will include a workshop for executives to begin plans for an international marketing campaign using Xalles’ marketing techniques and the Xalles International Marketing Strategy Checklist.

The I DO conference is organized by ITS and SOFTEX and is in its ninth year of existence. There will be 3 days of events created to promote Brazilian economic growth, particularly in the IT sector. Brazilian firms, national and international investors and large IT users, along with international experts, will join together to discuss new business opportunities, with a particular focus on exporting. Topics will focus on factors impacting the information technology market, such as quality of software services and finance and capital risk.

For more information please contact www.its.org.br or www.softex.br

About ITS

The Instituto de Tecnologia de Software (ITS), a non-profit association, was founded in March 1997, from a joint initiative stemming from private companies, universities, class associations and Sao Paulo State government agencies. The Institute operates in Sao Paulo as a Nucleus for the SOFTEX Program, managed by the Society for the Promotion of Excellence in Brazilian Software - SOFTEX, which has approximately a thousand associate companies throughout Brazil. The main o bj ectives of ITS are: to support capitalization by bringing investors and prospects closer; generation of new businesses; development of new ventures, and the promotion of workshops and educational courses geared at enhancing software companies’ capabilities.

For more information about ITS, visit www.its.org.br

About Xalles Limited

As an innovative, international management consulting firm, Xalles Limited helps organizations successfully navigate through the business lifecycle by providing distinctive services and solutions. Xalles’ successful methodologies include processes and powerful tools that help organizations navigate through business challenges. Xalles Limited is headquartered in Dublin, Ireland with personnel in 6 countries in Europe and North America.