EVENTS

TMCA 2006 Annual Conference

International Marketing: Moving Beyond the Borders

 

Breakout Session

Date: Tuesday, May 23, 2006

Time: 1:30pm-2:30pm

Venue: The Keystone Lodge in Keystone, Colorado

Business is “going global” these days because of emerging markets and new demand overseas. But because of technology advances, instant communication, and improved transportation, global trade is now more practical than ever. As a result, consumers and businesses now have access to the very best materials, products, and services from many different countries. So where does marketing fit into all this?

During this session, you will learn:

  • What firms need to consider in preparing themselves for international marketing and expansion.
  • All factors that need to be considered, including culture and language, business management, financial readiness, product development and packaging, international marketing, distribution, pricing, and international business intelligence.
  • Emerging trends in all continents and what these mean for today’s marketing professional.

Presented by: Thomas Nash, Chairman and CEO, Xalles Limited

 

Please visit http://www.tmcatoday.org/Conference/Sessions.asp for further information and registration.