EVENTS

Rio Info 2006

International Marketing for IT Firms

 

Date: Wednesday, August 2, 2006

Time: 14:00-15:30

Venue: Hotel Glória, Rio de Janiero, Brazil

During this session, you will learn:

  • What firms need to consider in preparing themselves for international marketing and expansion
  • All factors that need to be considered, including culture and language, business management, financial readiness, product development and packaging, international marketing, distribution, pricing, and international business intelligence
  • Improving your understanding of international markets through a brief comparison of North America , Europe , Middle East and Asia-Pacific foreign markets
  • Rate your own products’ international marketability using our scorecard
  • Learn if it makes sense to respond to U.S. based RFPs
  • Discover the latest trends in the U.S. IT marketplaces and how your firm may take advantage of those trends
  • How to use 3rd parties effectively to expand your local presence
  • How to improve your international product packaging
  • How to exploit your products’ strengths and develop a Unique Selling Proposition

 

Presented by: Thomas Nash, Chairman and CEO, Xalles Limited

 

Please visit http://www.rioinfo.com.br/indice.asp?pagina_id=3&noticia_id=18 for further information and registration.