EVENTS

International IT and BPO Marketing Seminar

 

Date: Wednesday, March 14, 2007

Time: 0800 - 1600

Location: Accra, Ghana

Venue: Golden Tulip Hotel
Liberation Road

Cost: no charge to registered participants

This seminar will arm companies with practical tools and information needed to prepare them for international expansion and new markets. It will include topics of: culture and language, business management, financial readiness, product development and packaging, international marketing, distribution, pricing and international business intelligence. This motivational seminar will guide the participants through the global opportunities available.

This full day seminar, provided by Xalles , includes personal business coaching from the seminar leader as well as a facilitated workshop session for participants to begin crafting a strategy suited to their company and situation that will direct their actions in areas of effort that might not have been thought of before to be critical for successful international marketing.

Seminar objectives will include:

•  Identify international opportunities by region

•  Discover requirements for international expansion

•  Determine your organization's and product's readiness for international expansion

•  Begin creating an international marketing strategy

Handouts

Xalles will provide all participants with the following short guides enabling companies to continue applying the techniques and concepts from the seminar in subsequent weeks:

  • International Partner Guide
  • International Business Plan Preparation Guide
  • International Marketing Plan Preparation

Agenda

Time

Topic/Activity

0800

Registration and Breakfast

0900

Welcome by Kwasi Adu Gyan

0915

Agenda Review/Xalles Overview

0930

International Markets for ICT products and BPO Services

1000

Factors for International Expansion

1030

Business Readiness Self-Test

1045

BREAK

1130

Presentation by Microsoft Corporation

1145

Applying the Concepts

1215

LUNCH

1315

Creating an International Marketing Strategy

1400

Marketing Strategy Workshop and Individual Coaching

1445

BREAK

1500

Presentation by Cisco

1515

Workshop Continued

1600

Adjourn

 

Presenter

Thomas Nash, Chairman and CEO, Xalles Limited

Mr. Nash is an experienced project director for systems implementation projects, a change leader, business strategist and problem solver. He is also an author, trainer, international public speaker and business advisor. He has run Xalles and its predecessor companies for over 10 years. Mr. Nash is currently on the Board of Directors of 6 companies spanning Asia , North America , and Europe . He is a public speaker on 4 continents, and has provided business advice to more than 200 firms worldwide. Mr. Nash also trains companies using Xalles proprietary programs including "Successful Systems Implementation", "Problem Solving POWERT" and "International Marketing for IT Firms". His speaking experience spans conferences, associations and special training events, presenting to audiences of up to 800 people. His keynote speeches and multi-media presentations at conferences are generally considered the best in show.

 

About Xalles Limited

As an innovative, international management consulting firm, Xalles Limited provides business strategy and systems implementation services to firms in the supply chain, financial ser vices and information technology industries around the world. Xalles Limited has offices in the U.S. , Canada and Ireland and has a mobile group of personnel in 9 countries across 5 continents. Our personnel communicate in 11 languages and have experience in implementing systems to over 18,000 people. For more information about Xalles Limited, please visit our web site at www.Xalles.com

Registration

To register for the event please contact the event coordinator:

Mr. Yaw Owusu

Email: yowusu@ghanacybergroup.com

Tel: +233 246531380

Accra , Ghana

For for information please view our PDF on the event.