International Marketing for IT Companies

Date: 25-26 November, 2008

Time: 11:15 a.m.

Location: Centro de Convenciones Gonzalo Jimenez de Quesada, Bogota, Colombia

Abstract: This presentation will take participants through the factors for international expansion and the ingredients needed for a successful international marketing strategy. Business partnerships will also be discussed.  This presentation will motivate the audience through exposing the opportunities available and direct their actions in areas of effort they might not have thought to be critical for successful international expansion.


Presentation Outline:

• Presenter Overview
• Analysis of International Markets
• Factors for International Expansion
• Partnerships and Alliances
• Creating a Marketing Strategy
• Conclusions

Presenter: Thomas Nash, Chairman and CEO, Xalles Limited

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